WEWOOD & BOXED WATER
For this multidisciplinary design project, I worked in a partnership with a visual communication designer to explore retail design trends for upcoming generations. We were prompted to create a brick and mortar retail experience for an online-only "generous brand" - a company that goes beyond simply giving but takes action for social and environmental change.
When researching generous brands, their customer and company values, and sustainable business practices, we decided that our forward-thinking retail experience could include not just one, but two online brands sharing a physical space. We chose two very different brands: Wewood and Boxed water. These brands have very different products and stories, however they do share social and environmental goals and have identical generosity missions, and we believe could grow from one another in a shared space.
Throughout the course of the assignment, we conducted much research on these two brands, their marketing strategies, their customers, and their generosities to develop a combined brand soul and retail design goals. We took our design direction to then develop two types of shared retail experiences; one temporary and one more permanent. These environments redefine retail through expanding on brand services to enhance product longevity, creating a place for meaningful connections, and promoting brand generosity and social and environmental sustainability.
This project was sponsored by VMSD magazine and formally presented to jurors from WD Partners, Chute Gerdeman, Fitch Design, and FRCH Design Worldwide. Our team was awarded "First Place" for "Redefining the Retail Experience: Designing for Generosity to Create an Environmentally and Socially Sustainable Retail Future", and was presented at IRDC in New Orleans in September 2017.